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Professional Emily with a fancy-schmancy tech manager job and a burgeoning financial coaching business on the side.
Exploring Emily in Greece, four months out of corporate. Feeling wetter and more alive than I'd felt in years. Becoming a writer.
Interested? Fill out the form and I'll be in touch ASAP.
Headlines like this one and this one project knowledge work job disruption of up to 50% within a matter of years. Articles like this one substantiate it starting to happen. Employees are aware of these headlines, and the uncertainty they cause affects their work and morale right now. Prepared and autonomous employees can be happier, more engaged employees—no matter what comes.
Here's messaging you can copy, paste, and make your own:
“We've been paying attention to how AI is reshaping the job market for knowledge workers—and we want to invest in your preparedness, not just your performance, since none of us know exactly how this is going to go.
We're contracting with Emily Burnett, a former tech manager, financial coach, and author of two books on financial autonomy and navigating uncertainty. She offers you two private sessions plus behind-the-scenes work to get your financial house in order, understand your runway, and think through your options. Learn more about this benefit here.
Note: This isn't about layoffs. It's about giving you the clarity and confidence to face whatever comes for all of us. We have contracted for __ spots; first come, first serve. Book yours here: (link provided after initial discussion).”
If an employee (or leadership) asks why this is different from your existing financial benefits, here's the distinction worth making:
“Most financial wellness benefits focus on long-range planning—investing, retirement projections, long-term debt management. This is different. It's a clear-eyed picture of right now, what your employees can do to create runway, and built specifically around job transition scenarios most financial advisors don't focus on. It fills a gap nobody else is filling.”